Case Study: Central Baptist Hospital achieves targeted, real-time visitor communications with Visix AxisTV digital signage

Central Baptist Hospital - Customer Case Study

Central Baptist Hospital in Lexington, Kentucky, part of the Baptist Healthcare System, wanted a better way to reach visitors with targeted information about services in lobbies, reception areas and waiting rooms. Marketing, administration and Audio Visual Services saw digital signage as ideal but were concerned about implementation complexity and network bandwidth from streaming video to multiple displays.

They deployed AxisTV digital signage across nearly 30 LCD screens (22–54"), using channel players that receive pushed content so updates don’t overload the hospital network. Integrated with EMS Software for automated event listings and offering flexible multi-block layouts for video, crawls and images, the system enabled timely, frequently updated messaging; staff and visitor response has been positive, and the hospital is planning expansion across its six-hospital network and additional features for employee alerts and desktop messaging.

Central Baptist Hospital

David Saier

Audio Visual Services Manager