Case Study: Tactical Baby Gear achieves 57% sales growth with Visiture

Tactical Baby Gear - Customer Case Study

Tactical Baby Gear, a Bluffton-based brand of military-style baby products for dads, wanted to scale its Amazon business beyond a strong but limited starting point. They partnered with Visiture and its PPC team to rebuild and optimize their Amazon account, with the goal of improving visibility, controlling budget allocation, and increasing online sales.

Visiture implemented a mix of negative keyword cleanup, keyword expansion, bid optimization, product-specific campaigns, and branded/non-branded segmentation, including competitor targeting. These changes drove major gains for Tactical Baby Gear, with sales up 57%, orders up 54%, ACoS down 10.5%, and ROAS up 11% over the prior period.

Tactical Baby Gear