Case Study: Dark Iron Fitness achieves 359% sales revenue growth with Visiture

How we helped Dark Iron Fitness to increase sales revenue by 359% with our Amazon PPC program

Dark Iron Fitness, a Texas-based retailer of weightlifting accessories, had grown quickly on Amazon but was struggling to manage and optimize its advertising in-house. The company turned to Visiture and its Amazon Advertising expertise to improve campaign performance and scale revenue more efficiently.

Visiture rebuilt Dark Iron Fitness’s Amazon account with a segmented structure, including brand vs. non-brand, manual vs. automatic, and product vs. category targeting. The changes delivered major gains: ACoS fell 79%, sales revenue rose 359%, orders increased 126%, ROAS improved 364%, and conversion rate grew 32%; Visiture also reduced cost per sale by 56% and doubled click-through rate.

Dark Iron Fitness

Alan Hayden

Owner