Case Study: RefrigiWear achieves 3,667% AdWords revenue growth with Visiture PPC

How our PPC team help increase RefrigiWear's AdWords revenue by 3,667%

RefrigiWear, a manufacturer of insulated industrial workwear, was struggling with mixed PPC results and limited in-house expertise while trying to grow a direct-to-consumer channel. The company needed help from Visiture and its PPC services to improve campaign performance, especially given the challenges of seasonality and the shift from a B2B-only model to eCommerce.

Visiture took over management of RefrigiWear’s PPC accounts, fixed conversion tracking, implemented remarketing pixels, and expanded keyword coverage with a focus on profitability and a $3.00 ROAS target. The results were strong: AdWords sessions rose 821%, AdWords revenue increased 3,667%, PPC ROAS reached 6.69, clicks grew 122%, and visits increased 38%.

RefrigiWear

Jason McClain

Director of Marketing