Case Study: BarkShop achieves 359% organic search growth with Visiture SEO

BarkShop - Customer Case Study

BarkShop, the dog products retailer launched by BARK, needed to grow beyond its subscription business and improve visibility for BarkShop.com. It partnered with Visiture for SEO support to address technical issues, weak keyword performance, and limited organic reach across its dog toys, treats, accessories, and other product pages.

Visiture implemented a two-part SEO strategy combining technical optimization and content marketing. The team fixed keyword cannibalization, improved metadata, site structure, indexing, and mobile speed, while also earning high-quality content placements and links through ongoing outreach. The results were strong: total keywords increased 172%, organic search traffic rose 359%, organic revenue grew 35% in six months, and BarkShop reached the #1 ranking for “Dog Toys,” along with gains in organic transactions, positions 1-3, and referring domains.

BarkShop