Case Study: Arcadia Publishing achieves 102% sales growth with Visiture

Arcadia Publishing - Customer Case Study

Arcadia Publishing, one of the largest publishers of local and regional books in the U.S., had an expanding catalog but little search marketing in place to drive new customer acquisition. Visiture was brought in to help grow search traffic through paid and organic search strategies, including SEO and PPC, after the company’s AdWords account was underdeveloped and its site lacked strong search-friendly landing pages.

Visiture implemented on-page and off-page SEO, created category landing pages and unique content, and launched editorial and blog outreach, while also restructuring paid search with Shopping campaigns, Bing and Facebook expansion, Dynamic Remarketing, and Customer Match. The campaign delivered major measurable gains, including a 102% increase in sales year over year, 565% more impressions, 141% more conversions, 458% higher ROAS, 64% more revenue, and a 188.8% increase in top 1–10 Google positions.

Arcadia Publishing