Case Study: I-Behavior validates business opportunities and prioritizes hot leads with VisitorTrack

I-Behavior - Customer Case Study

I-Behavior (now KBM Group), a cooperative, digital and interactive marketing firm, needed a better way to validate and prioritize sales opportunities beyond traditional lead lists. VP Marketing Ellen Bossert evaluated VisitorTrack expecting a lead-generation tool but found the company needed real-time intelligence to confirm which named accounts and prospects were actively engaging with their site and to monitor market activity after media releases.

They implemented netFactor’s VisitorTrack to send automated “Hot Lead” alerts for named accounts and to trigger notifications on specific pages. The result: sales teams gained actionable validation to prioritize outreach, marketing gained a reliable pulse on marketplace activity, and the solution proved easy to implement and cost-effective.

I-Behavior

Ellen Bossert

Vice President of Marketing