Case Study: DBI Software achieves visibility into anonymous visitors and smarter sales outreach with VisitorTrack

DBI Software - Customer Case Study

DBI Software, a provider of DB2 performance tools, had a content-rich website with popular webinars and blogs but lacked visibility into who was visiting high-value pages. Google Analytics showed traffic volumes but didn’t “connect the dots,” leaving DBI blind to anonymous visitors, competitors, and potential customers.

By implementing netFactor’s VisitorTrack, DBI began identifying anonymous business visitors to specific pages in real time, enabling the sales team to create personalized URLs, have smarter, more targeted conversations, and discover international interest. The company supplemented its database with full access records, saw clear, easy reporting, and renewed the subscription after gaining measurable insight and strong support.

DBI Software

Scott Hayes

President & Founder