Case Study: CM Mitchell Consulting achieves higher-quality leads and streamlined prospecting with VisitorTrack

CM Mitchell Consulting - Customer Case Study

C.M. Mitchell Consulting (CMMC) is a specialist in Oracle and IBM content-management and ERP integration. Marty Brewer, who manages sales and business development, struggled with inefficient prospecting from outdated lists and poor contact data, making it hard to identify real buyers and avoid time-consuming cold calling.

CMMC implemented VisitorTrack with ZoomInfo integration to capture companies visiting high‑value website pages and retrieve accurate contact details. The result was higher‑quality, better‑qualified leads (including their first sale from VisitorTrack), lower email bounce rates than Hoovers, and a much more efficient prospecting process that reduced cold calling.

CM Mitchell Consulting

Marty Brewer

Technical Sales