Case Study: Automated Business Products achieves earlier deal engagement with VisitorTrack

Automated Business Products - Customer Case Study

Automated Business Products (ABP), a provider of office machines focused on transparent leasing and strong customer service, needed a way to identify and engage interested buyers earlier in their decision process. With prospects researching product pages anonymously, ABP’s challenge was getting timely, accurate contact information and real-time signals to allow sales to act before competitors.

ABP implemented netFactor’s VisitorTrack with Hot Lead Alerts and included ZoomInfo contact data, enabling telemarketers and field reps to reach prospects quickly and prioritize high-interest visitors. The result: faster outreach, competitive insight, and closed business—one recent “drive-by” visit led to a seven-machine sale—and according to ABP, closing just one deal a year more than covers the service cost.

Automated Business Products

Eric Jurin

Vice President of Digital Marketing