Case Study: Preferred Hotels & Resorts enhances luxury hotel sales with Visiting Media’s TrueTour platform

Preferred Hotels & Resorts connects 750+ properties across 85 countries with Visiting Media

Preferred Hotels & Resorts, the world's largest independent hotel brand, sought a compelling competitive edge for its member properties in the Americas. The challenge was to elevate their sales and marketing efforts to connect with discerning travelers more effectively. To meet this need, they selected Visiting Media and its TrueTour™ platform as their exclusive 360°/3D content provider.

Visiting Media implemented its TrueTour platform, which includes immersive content creation and a hands-on Property Coach service, as part of Preferred's Alliance Partner program. The solution provides member hotels with cutting-edge technology to create unforgettable impressions for their audience. Visiting Media's technology is designed to drive a multiplied return on investment for properties that leverage it at scale, offering them new pathways to incremental revenue.

Preferred Hotels & Resorts