Case Study: Pier Sixty-Six achieves pre-opening sales success with Visiting Media

Pier Sixty-Six drives 18 months of pre-sales success with Visiting Media

Pier Sixty-Six Hotel, a historic luxury resort in Fort Lauderdale, faced the challenge of showcasing its extensive multi-billion-dollar transformation and diverse 32-acre offerings to a new upscale clientele before its physical opening. To bring its vision to life and generate pre-opening excitement, the hotel partnered with Visiting Media to create immersive computer-generated imagery (CGI) experiences.

Visiting Media developed 132 detailed and dynamic CGI renderings and virtual tours that accurately visualized the future property, including animated elements like moving water and foliage to enhance realism. This solution from Visiting Media was used by the sales team in personalized electronic proposals and by the marketing team for exclusive previews, which drove remarkable success over 18 months of pre-sales, secured bookings, and generated positive word-of-mouth by accurately matching the final built product.

Pier Sixty-Six Hotel