Case Study: JW Marriott Houston Downtown reduces sales cycle with Visiting Media's TrueTour

JW Marriott Houston Downtown cuts sales cycle from 20-35 days to 18 with Visiting Media

The JW Marriott Houston Downtown, a luxury hotel, faced the challenge of showcasing its historic property and luxurious event spaces to hesitant clients, particularly during the pandemic. Under the direction of Sales and Marketing Director Misty Obenauer, the hotel needed an innovative strategy to modernize sales, build client confidence, and safely provide immersive experiences without requiring in-person visits. To address this, they partnered with vendor Visiting Media and implemented its TrueTour virtual tour platform.

The solution from Visiting Media involved integrating TrueTour into the hotel's sales process, allowing them to virtually walk clients through available spaces. This significantly streamlined operations and shortened the sales cycle. The measurable impact was a reduction in the sales cycle from 20-35 days down to just 18 days. Visiting Media's platform also enhanced upsell opportunities at the front desk and was instrumental in securing a major deal with a high-profile sports team concerned with security.

JW Marriott Houston Downtown