Case Study: InterContinental Hotels Group achieves immersive sales and marketing scale with Visiting Media’s TrueTour

InterContinental Hotels Group brings TrueTour to 70+ hotels with Visiting Media

The customer, InterContinental Hotels Group (IHG), a leading global hotel company, sought to enhance its sales and marketing efforts and differentiate its luxury hotel experiences from competitors. They partnered with vendor Visiting Media to utilize their TrueTour immersive 360° and 3D sales solution.

Visiting Media implemented its TrueTour Test Drive program, providing IHG with bespoke immersive content creation, sales team support, and integration across websites and third-party platforms. This solution allowed IHG to create an emotional connection with customers through an immersive sales experience. The program was launched across over 70 hotels in North America at a significant savings, standardizing this powerful tool across IHG's Company Managed and Luxury Division to elevate their global sales power.

InterContinental Hotels Group