Case Study: Graduate Hotels enhances immersive sales and boosts event revenue with Visiting Media's TrueTour

Graduate Hotels rolls out TrueTour across 21 properties with Visiting Media

Graduate Hotels, a collection of boutique hotels in university towns, sought to better showcase the unique character of its properties to stand out in the competitive collegiate market and more effectively sell its event spaces and rooms to a digital audience. To achieve this, they partnered with Visiting Media and adopted their TrueTour™ immersive sales platform.

Visiting Media implemented its TrueTour™ technology across Graduate Hotels' entire portfolio. The solution provided powerful 3D/360° and virtual reality tours that integrated all sales materials into one place, allowing the hotels to upsell rooms and sell event spaces both in person and remotely. Based on the successful results from a pilot at Graduate Athens, the company projected a significant return on investment. Visiting Media's solution gave Graduate Hotels a powerful market advantage and differentiated their properties through an immersive sales experience.

Graduate Hotels