Case Study: Banc of California Stadium drives new revenue and a $5M sponsorship deal with Visiting Media’s TrueTour

Banc of California Stadium closes a $5 million sponsorship deal with Visiting Media

Banc of California Stadium, a 22,000-seat venue and home to LAFC and Angel City FC, faced the challenge of creating new revenue streams beyond scheduled games to fill its private spaces throughout the week. Their Director of Special Events, Annie Benson, sought a solution to make their sales process more efficient and drive weekday business.

The stadium adopted the TrueTour sales enablement tool from Visiting Media. The solution was quickly adopted across multiple departments and became critical for selling to various market segments. The results were significant, including closing a five-million-dollar sponsorship deal and achieving a 30,000% return on investment in one department. Visiting Media's tool proved to be a customizable and essential platform for their entire sales team.

Banc of California Stadium