Case Study: Accor boosts immersive hospitality sales with Visiting Media

Accor expands TrueTour with Visiting Media across 7 European properties in 6 months

Accor, a multinational hospitality company, was seeking innovative ways to improve the performance of its event and leisure sales teams. The challenge was to better convert business at large trade events and drive private event bookings remotely. Visiting Media provided its TrueTour™ Sales Enablement Platform, which utilizes immersive content like 360° imagery and virtual reality, to address this need.

Visiting Media implemented the TrueTour platform across dozens of Accor properties, starting in the Americas and later expanding to Luxury & Premium brands in Central & Eastern Europe. The solution was used in proposals, emails, phone calls, and on-site tours. The results were described as amazing, leading to improved sales capabilities, rapid returns on investment, and high customer satisfaction. The success in initial regions directly led to the platform's expansion into the European market.

Accor