Case Study: Worcester State University boosts enrollment with VisionPoint Marketing

Worcester State University drives 420 enrollment conversions in a month with VisionPoint Marketing

Worcester State University, a quality and affordable institution for first-generation and immigrant students, partnered with VisionPoint Marketing to strengthen its brand and launch an enrollment campaign. Their challenge was to leverage positive momentum from community revitalization to drive undergraduate enrollment.

VisionPoint Marketing developed the "Made in Worcester" campaign, positioning the university as a homegrown product of the city. The solution included display ads, radio, TV, and print ads, all featuring a distinctive heart-shaped emblem. This strategy resulted in 420 enrollment-related conversions and over 190 enrollment leads in the first month, achieving these results at a cost well below industry averages.

Worcester State University