Case Study: University of North Carolina System Military increases military-student enrollments with VisionPoint Marketing

University of North Carolina System Military boosts conversions 101.48% with VisionPoint Marketing

The University of North Carolina System Military partnered with VisionPoint Marketing to launch a paid marketing campaign. Their challenge was to increase awareness of their educational offerings and boost enrollment among the 100,000 active-duty military, veterans, and their dependents in North Carolina, a highly specific audience that required a culturally resonant and precise message.

VisionPoint Marketing developed "The Cadence" campaign concept, which utilized military-themed patch graphics and targeted messaging. They executed a multi-channel media plan across platforms like Google Search and Facebook, supported by a custom landing page designed to handle inquiries for all 16 system universities. The campaign was highly successful, generating over 1.8 million impressions and 18,000 clicks. Most significantly, an extension of the campaign more than doubled leads, driving a 101.48% increase in conversions and achieving the client's enrollment goals.

University of North Carolina System Military