Case Study: University of Nebraska–Lincoln boosts MBA applications with VisionPoint Marketing

University of Nebraska – Lincoln boosts MBA applications by 100 with VisionPoint Marketing

The University of Nebraska – Lincoln needed to expand the reach of its highly ranked online graduate business programs but was challenged by limited internal marketing resources. They partnered with VisionPoint Marketing to address this.

VisionPoint Marketing aligned new digital ad creative with the university's existing email communications and deployed a locally focused media strategy. This approach led to a 400% increase in ad click-through rates and a 33% reduction in cost per acquisition. Most significantly, VisionPoint's efforts helped drive a 100-application increase for the university's MBA program year over year.

University of Nebraska – Lincoln