Case Study: University of Massachusetts Amherst boosts graduate program leads with VisionPoint Marketing

University of Massachusetts Amherst cuts cost per qualified lead by 95% with VisionPoint Marketing

The University of Massachusetts Amherst, a top-ranked research university, was facing a challenge with underperforming marketing campaigns. Their efforts, particularly in Search Engine Marketing, were failing to reach the right prospective students for their graduate programs. They partnered with VisionPoint Marketing to improve lead generation for nearly 50 programs.

VisionPoint Marketing implemented a highly targeted, data-driven strategy. They began by defining and segmenting specific audience niches and pinpointing high-performing geographic areas. The vendor then made continuous, iterative adjustments to the media plans, which included programmatic campaigns. This solution delivered exceptional results for VisionPoint's client, including a 95% reduction in cost per qualified lead for key programs, a doubling of applications for one program, and the addition of $240,000 back into the media budget due to a 40% reduction in cost per acquisition.

University of Massachusetts Amherst