Case Study: University of California – Davis boosts enrollment yield with VisionPoint Marketing

University of California – Davis boosts student engagement 5x with VisionPoint Marketing

The University of California – Davis faced a challenge in diversifying its campus by increasing enrollment yield among underrepresented student segments. Their manual communication processes underutilized their CRM, and they were hesitant to engage with students between the application and acceptance stages. VisionPoint Marketing was engaged to address this.

VisionPoint implemented an automated, nine-month CRM-driven communication plan with segmented email and text messages. This solution unified outreach across campus departments and established a consistent tone. The strategy led to a fivefold increase in call center inquiries from applied students and drove enrollment, resulting in over 3,200 more students than projected.

University of California – Davis