Case Study: Troy University boosts organic traffic and engaged sessions with VisionPoint Marketing SEO

Troy University boosts organic traffic 14% with VisionPoint Marketing

Troy University, a leading public institution in Alabama, partnered with VisionPoint Marketing to grow its organic visibility and drive engagement with its priority academic programs. The challenge was to enhance the university's website content and structure to better reach prospective students and support enrollment goals through an advanced SEO strategy.

VisionPoint Marketing implemented a comprehensive SEO strategy focused on optimizing academic program pages and creating supporting articles. This approach blended engaging, student-centric content with technical SEO best practices to rank for relevant keywords. The results were extraordinary, with organic traffic increasing by 14% and engaged sessions skyrocketing by 108,991, a 129% increase. This delivered a cost per engaged session of just $2.45 and provided 1.7x the ROI of a comparable paid search investment for Troy University.

Troy University