Case Study: Radford University achieves record retention growth with VisionPoint Marketing

Radford University boosts freshman retention 4.3% with VisionPoint Marketing

Radford University faced a decline in enrollment and yield despite its strong reputation. To stand out in a crowded market, the university partnered with VisionPoint Marketing for a new brand platform, visual identity, and enrollment campaign.

VisionPoint developed a unique brand identity centered on student curiosity and a supportive environment, expressed through a flexible visual system. The resulting digital enrollment campaign targeted key demographics across multiple channels. This solution drove a 4.3% increase in freshman retention, the university's highest growth since 1999, and welcomed a record-breaking freshman class with a historic high average GPA.

Radford University