Case Study: Northern Virginia Community College boosts online enrollments with VisionPoint Marketing

Northern Virginia Community College boosts enrollments 25% with VisionPoint Marketing

Northern Virginia Community College (NOVA) sought help from VisionPoint Marketing to strengthen the identity of its NOVA Online program and differentiate it in an increasingly competitive marketplace. Their challenge was to grow enrollments for their fully online offerings.

VisionPoint Marketing developed a comprehensive enrollment marketing strategy based on deep audience research. The solution included targeted media buying, tailored creative messaging, and CRM support with automated drip campaigns. This approach drove nearly 20 million impressions and over 2,000 conversions, resulting in a 25% increase in enrollments for NOVA Online.

Northern Virginia Community College (nova)