Case Study: National University boosts SEO visibility and inquiries with VisionPoint Marketing

National University drives 6,931 inquiries with VisionPoint Marketing

National University, one of the nation's largest universities, faced the challenge of being overshadowed online by competitors. They partnered with VisionPoint Marketing to implement an innovative SEO strategy with the goal of gaining market share and becoming the most sought-after university in their competitive set.

VisionPoint developed a targeted SEO strategy, performing keyword research and creating a content calendar of 258 optimized articles. This approach resulted in 323 page-one Google rankings for non-branded keywords. The campaign generated 6,931 new inquiries and 9,615 new website sessions, leading to an estimated enrollment of 451 students and a conversion value of $1,127,500 for National University.

National University