Case Study: National Park College improves prospect engagement and CRM automation with VisionPoint Marketing

National Park College reimagines CRM with VisionPoint Marketing to automate 3 audience journeys

National Park College, a unique institution blending community college and university experiences, faced challenges with its existing email engagement system, MailChimp, which lacked the necessary lead tracking and communication automation. They turned to their trusted partner, VisionPoint Marketing, for help in implementing a new CRM solution to improve prospect communications.

VisionPoint Marketing implemented a full CRM system, Slate, from the ground up, including a new application system and a completely re-envisioned communications plan. This solution featured advanced audience segmentation and automated drip campaigns. The results empowered National Park College to better manage recruiter outreach, track marketing impact, and automate prospect communications, leading to a stakeholder quote that highlighted the deep trust and consistent care provided by VisionPoint.

National Park College