Case Study: Graceland University boosts targeted admissions engagement with VisionPoint Marketing CRM support

Graceland University boosts email clicks to 5.5% with VisionPoint Marketing

Graceland University, a private Christian institution in Iowa, faced challenges in managing its recruitment efforts effectively due to staffing limitations within its admissions team after transitioning to the self-managed Slate CRM. The university partnered with vendor VisionPoint Marketing for CRM support services to help drive leads closer to enrollment.

VisionPoint implemented a comprehensive and highly customized CRM solution built on Slate, which included advanced segmentation, personalized messaging, and automated follow-ups for different student audiences. This strategic setup allowed Graceland's team to execute targeted outreach at scale, resulting in benchmark-beating engagement, such as a 5.5% click rate for a graduate program campaign that doubled the industry standard. VisionPoint's work empowered the university to prioritize the right prospects and achieve incredible enrollment marketing results.

Graceland University