Case Study: College of DuPage boosts enrollment and leads with VisionPoint Marketing

College of DuPage drives 22 million impressions with VisionPoint Marketing

The College of DuPage, a community college, faced a significant challenge when the COVID-19 pandemic caused a 2% enrollment dip amidst a broader industry-wide decline. To actively combat this trend, they turned to the marketing firm VisionPoint for a strategy to boost enrollment, with a special focus on reaching underserved populations in the Chicago area.

VisionPoint Marketing developed an inventive "It’s Like" messaging campaign that captured the spirit of a word-of-mouth review and highlighted the college's job-ready certificates. This solution generated over 22 million impressions in three months and converted inquiries at an industry-beating $20 cost per acquisition. The campaign was highly successful, producing 3,104 directly attributable leads, a 123% year-over-year increase, and it won several prestigious marketing awards for the institution.

College of DuPage