Case Study: La Martina achieves personalized fashion communication with Visionbox.it digital signage

La Martina Digital Signage gives new glow to fashion brand

The fashion brand La Martina partnered with Visionbox.it to enhance in-store communication and modernize its new corner shops opening across Italy. The challenge was to present its collections in a digitally evolved way that was consistent with the brand's image of constant growth.

Visionbox.it implemented its VisionPlayerPro solution using 49" 700-nit 4K monitors. The solution included a facial recognition module to determine the gender and age of customers, allowing the system to show them personalized content. This ultra-personalized communication increased the possibility of sales growth and resulted in a professional presentation consistent with the La Martina brand message.

La Martina