Case Study: Alcon improves contact lens selection with Visionbox.it Digital Signage

Alcon - Customer Case Study

The eye care company Alcon partnered with Visionbox.it to create a more interactive and assisted customer experience in its stores. The challenge was to help customers navigate the complex process of choosing the right contact lenses for their needs and visual habits.

Visionbox.it implemented a solution using their VisionPlayerPro software on 32-inch touch monitors. This digital signage presented customers with an interactive survey that guided them to a product suggestion. The solution also included an integrated analytics system for Alcon to monitor survey trends, track best-selling products, and gather real-time data on user engagement across its European stores.

Alcon