Case Study: RSA Insurance Group achieves nationwide service improvement and stronger sales growth with VISION Consulting

RSA Insurance Group grows new-business GWP 53% with VISION Consulting

RSA Insurance Group, a major multinational insurance company, faced the challenge of significantly increasing gross written premiums from price-sensitive brokers while also reducing staff requirements. They engaged VISION Consulting to pilot a service promise approach in a difficult region to see if it could achieve a 40% increase in premiums and create 15% staff capacity savings.

VISION implemented their service improvement model, initially in a controlled pilot and then in a nationwide roll-out. The solution dramatically increased new business sales by 70% in the pilot and 53% in the regional roll-out, while also achieving significant capacity savings. Following this success, RSA adopted VISION's approach across its entire UK operation, resulting in a 25% growth in new business and a 3% increase in customer retention rates.

RSA Insurance Group