Case Study: RSA Insurance Group achieves 53% sales growth with VISION Consulting

RSA Insurance Group - Customer Case Study

RSA Insurance Group, a multinational general insurer with 20 million customers globally, asked VISION Consulting to test whether a service promise approach could boost gross written premiums among price-sensitive brokers by 40% while also improving fulfilment enough to reduce staff demand by 15%.

VISION Consulting implemented a Commitment based Management approach with a pilot in the South of England, followed by a controlled regional and then nationwide rollout. The pilot delivered a 40-point increase in quote strike rate, 70% growth in new-business sales, and 25.8% capacity savings; the regional rollout achieved 53% sales growth, an 80% renewal retention rate, and 18.5% total capacity savings, while the UK rollout delivered 25% new-business GWP growth and a 3% retention increase.

RSA Insurance Group