Case Study: AXA brings green home retrofit proposition to market with VISION Consulting

AXA launches GoGreen with VISION: 2 soft launches and a functioning MVP

AXA sought to address the complexity and hesitation in Ireland's residential retrofit market by creating a new, category-defining proposition. Their challenge was to design a coherent, customer-led offering that would overcome financial barriers and build trust, while also ensuring the market was ready to receive it. They partnered with VISION Consulting to lead the product design and market readiness for their GoGreen proposition.

VISION Consulting co-designed the integrated GoGreen offering, which included a green loan, savings guarantee, and a trusted retrofit ecosystem. They tested the product through live soft launches to refine the messaging and user experience based on real behavioral data. VISION also architected a phased go-to-market strategy that aligned technical and partner capabilities, enabling a safe and credible national launch. This partnership resulted in a functioning MVP with validated customer interest and secured the internal alignment needed for AXA to scale its investment and delivery commitment.

AXA