Case Study: Public Service Credit Union boosts digital banking engagement with VisiFI

Public Service Credit Union boosts active mobile users 42% with VisiFI

Public Service Credit Union, a credit union serving members across the US, faced the challenge of improving its digital product suite to increase member loyalty and recapture loans and deposits. Members were using fintech apps for banking needs without realizing the credit union offered similar services. To address this, PSCU partnered with VisiFI to develop a new digital banking platform.

VisiFI implemented a new Digital Bundle for the credit union, which included tools like a conversational AI chatbot named Mia. The solution led to significant results, including a 42% increase in active mobile users, a 27% growth in remote deposit capture, and a 40% lift in person-to-person payments. VisiFI's implementation also decreased customer service call volume and empowered members with better security features.

Public Service Credit Union