Case Study: Snap Inc. achieves major DEI gains — nearly doubles women in tech leadership and more than doubles Black women hiring with Visier

Snap - Customer Case Study

Snap Inc., the parent company of Snapchat, set ambitious diversity, equity, and inclusion (DEI) goals but found progress stalled: representation in leadership and tech roles lagged, with only modest year‑over‑year changes and declines in some groups. Facing the challenge of improving representation across functions and geographies, Snap needed a way to measure progress frequently while protecting employee privacy and building trust.

Snap adopted a data‑informed, privacy‑first approach using Visier People to track diversity metrics on a monthly/quarterly cadence, apply a “thoughtfulness” lens to analyze why numbers move, and set bite‑sized, accountable goals. The result: faster, more transparent decision‑making, nearly doubled women in tech leadership, more than doubled hiring of Black women overall, and improved empathy and accountability across the organization.

Snap

Kami Tillman

Head of Data Science and People Analytics