Case Study: WPS improves BD, capture, and proposal alignment with VisibleThread

WPS saves a week of manual gap analysis with VisibleThread

The customer, WPS—a health solutions company, faced significant challenges as its business development, capture, and proposal teams operated in silos without a shared understanding of priorities or a clear "why us" story. This disconnect was costing the company win probability long before the proposal writing even began. To address this, WPS partnered with the vendor VisibleThread to implement its platform as a shared system of record.

VisibleThread provided a unified platform that transformed WPS's siloed functions into a cohesive relay team. The solution included tools for compliance shredding, document comparison, and AI-assisted drafting grounded in approved content. The measurable impacts were substantial, including the elimination of a week of manual work for gap analysis, the creation of faster first drafts, and increased confidence in their strategic story. The adoption of VisibleThread spread organically across the organization, becoming an integral part of their process.