Case Study: Novel streamlines investor communications with Visible

Novel grows investor network to 500+ with Visible

Novel, a Los Angeles-based software startup, faced cumbersome investor management using Excel spreadsheets and non-tailored email blasts. Founder Joe DeWulf sought a better way to organize contacts and tailor communications for his growing investor network, leading him to adopt Visible and its fundraising CRM.

By implementing Visible, Novel streamlined its investor communications and pipeline management. The solution enabled regular, professional updates to a network that grew from 100 to over 500 investors, with open rates as high as 78%. Visible also provided deck-sharing analytics and the flexibility to manage multiple fundraising pipelines, contributing to the company's significant growth in influenced sales for its customers.

Novel