Case Study: Maad Raises a Seed Round with Visible

Maad raises a $2.3M seed round with Visible

Maad, a B2B e-commerce company operating in Francophone Africa, needed to professionalize its investor communications after raising a pre-seed round. Following feedback that their initial email bullet points were insufficient, co-founder Jessica Long sought a tool to create high-quality, engaging investor updates. They adopted Visible to address this challenge.

By implementing Visible, Maad centralized its fundraising communications, using the platform to send polished investor updates with embedded charts and track recipient engagement. This solution allowed the team to store all investor materials, including pitch decks and data rooms, in one place. Using Visible's suite of tools, Maad successfully raised a $2.3 million seed round led by Ventures Platform in late 2023.

Maad