Case Study: Novel streamlines investor communications with Visible

How Joe DeWulf Leverages Visible to Streamline Novel's Investor Communications

Novel, a Los Angeles-based software startup led by Joe DeWulf, needed a better way to manage investor relationships as it grew. Before using Visible, the team tracked contacts in Excel and sent generic BCC email blasts, making it difficult to organize investors, tailor communications, or measure engagement.

Using Visible’s investor relations platform, including its Connect Database, fundraising pipelines, and deck-sharing tools, Novel streamlined investor updates, organized its fundraising process, and improved pitch deck visibility. As a result, Novel grew its engaged investor network from 100 to 500+, achieved a 78% open rate on its first update, and gained better insight into investor interest and deck engagement.

Novel

Joe DeWulf

Novel