Case Study: Maad Raises a Seed Round with Visible

How Jessica Long from Maad Leveraged Visible to Raise a Seed Round

Maad, a fast-growing B2B e-commerce player in Francophone Africa, needed a more professional way to communicate with investors after closing the company’s pre-seed round. The team was looking for a tool to help them send polished monthly investor updates and better manage fundraising materials, and they chose Visible for its high-quality email reports and investor communication features.

Using Visible, Maad centralized monthly updates, pitch decks, and data rooms in one place, while also taking advantage of engagement tracking, charts and graphs, GIFs, and collaboration/versioning tools. The result was stronger investor engagement and a more streamlined fundraising process, helping Maad successfully close a $2.3M seed round led by Ventures Platform in late 2023.

Maad

Jessica Long

Co-Founder and President