Case Study: Frontify builds consistent monthly investor updates with Visible

Frontify sends monthly investor updates for 7+ years with Visible

Frontify, a SaaS platform that helps global brands manage their brand consistency, faced a challenge with inconsistent and manual investor communication. Their updates had no fixed format or reliable cadence, which CEO Roger Dudler viewed as a relationship risk. To establish discipline and remove surprises, they turned to the vendor Visible and its investor update service.

By implementing Visible, Frontify established a structured, monthly update process that covers business health, commercial wins, product velocity, and key metrics. The solution from Visible provided a consistent baseline for all investors, ensuring everyone was informed and enabling deeper, faster conversations. The vendor's platform also offered crucial engagement data, allowing Frontify to see who was reading their updates and refine their content over time, solidifying strong investor relationships for over seven years.

Frontify