Case Study: SimKit simplifies emergency medicine training launch with Visible Logic

SimKit boosts website traffic 1,000% with Visible Logic

SimKit, a company providing subscription boxes for emergency medicine procedural training, needed strong branding and a go-to-market strategy for its launch. They engaged vendor Visible Logic to overcome the challenge of a confusing initial name and to establish a clear market presence.

Visible Logic developed the new SimKit name and brand identity, created an e-commerce website with a learning management system, and executed a targeted marketing plan. This plan included an interactive quiz, social media strategy, and industry-specific flyers and ads. The results were significant, with website traffic increasing by over 1000%, skyrocketing from an average of under 500 visits per month to 5,500 visits in one month.

SimKit