Case Study: Maine Marathon achieves record-breaking registrations with Visible Logic

Maine Marathon boosts registrations to 4,116 with Visible Logic

The Maine Marathon, a volunteer-run event benefiting local charities, was experiencing declining registrations due to an outdated brand, a difficult-to-navigate website, and minimal marketing. Visible Logic was hired to address these challenges and help boost participation and charitable donations.

Visible Logic implemented a comprehensive solution including a modernized brand identity, a revamped website, and a detailed email and social media strategy. This strategy led to a record-breaking 4,116 registrations in 2023. Measurable impacts included email open rates of over 51%, a 543% return on ad spend from a Google Ads campaign, and a significant increase in charitable donations.

Maine Marathon