Case Study: Maine Auto Service builds a local brand and drives bookings with Visible Logic

Maine Auto Service launches 6-location local brand with Visible Logic

The owners of six former Midas auto service shops in Maine partnered with Visible Logic for branding and web design services. Their challenge was to successfully leave the national franchise and rebrand as an independent, locally-owned chain, requiring a new name, logo, and marketing strategy to build trust and attract customers.

Visible Logic developed the "Maine Auto Service" brand, creating an oval-shaped logo to fit existing signage and a comprehensive identity system. They designed a professional, SEO-optimized WordPress website with online booking and a mobile version. The solution extended to printed materials and new signage, successfully establishing the client as a local auto service option.

Maine Auto Service