Case Study: Defend Our Health builds a stronger grassroots movement with Visible Logic's nonprofit rebrand

Defend Our Health rebrands after nearly two decades with Visible Logic

Defend Our Health, formerly known as The Environmental Health Strategy Center, is a nonprofit that needed to broaden its coalition and expand its grassroots movement beyond its core audience of policymakers and insiders. To address this challenge, they partnered with the vendor Visible Logic for a comprehensive nonprofit rebranding service.

Visible Logic implemented a complete rebrand, which included a new name, a more energetic visual identity with a handwritten font and bold colors, and a completely rebuilt website with new messaging. The solution successfully gave the organization a galvanizing and compelling new identity, which was then leveraged across their fundraising materials to create a cohesive look and help grow their movement.

Defend Our Health