Case Study: MoPro achieves 381% lead growth with Visible Factors

Mopro increases lead volume 381% with Visible Factors

The customer, Mopro, a B2B small business web platform, challenged the vendor, Visible Factors, to take over its underperforming ads accounts and establish an efficient demand generation model that previous agencies had failed to deliver.

Visible Factors implemented a strategy focused on reducing ad bloat and finding bidding inefficiencies. They scaled lead generation across multiple channels, including Google and Facebook Ads, while prioritizing qualified lead volume. This resulted in an 8,000 leads-per-month pipeline, a 381% increase in monthly lead volume, and a 51% reduction in cost per acquisition.

Mopro