Case Study: Jenni Kayne achieves 1,100% ROAS growth with Visible Factors

Jenni Kayne increases revenue 300% with Visible Factors

Jenni Kayne, a California lifestyle brand, was seeking to improve its e-commerce performance and scale its online advertising. Their previous agency was unable to scale their single channel, Google Ads, and the brand was not seeing its desired return on investment. They partnered with the digital marketing agency Visible Factors to improve campaign ROI and grow revenue and transactions.

Visible Factors implemented a comprehensive solution, which included restructuring the existing Google Ads and Shopping campaigns and cleaning up a poorly performing retargeting channel. Most significantly, the agency launched a new Facebook Ads strategy to expand audience reach. As a result, Visible Factors helped Jenni Kayne achieve a 300% increase in revenue and transactions within nine months, while also driving their return on ad spend to a peak of 1,100%.

Jenni Kayne