Case Study: a top 50 global pharma company boosts HCP engagement and cuts support load with Viseven’s AI mobile assistant

Top Pharma Brand Boosts Return Visits and Engagement With AI-Powered HCP App

A top 50 global pharma company sought to transform how it connected with healthcare professionals (HCPs). Despite having a vast library of medical content, their existing portals were not meeting HCPs' needs for relevant, timely, and easily accessible information. The company partnered with software development vendor Viseven to build a smarter, more user-friendly mobile solution that would personalize the experience and boost engagement.

Viseven developed a native mobile app for iOS and Android powered by an AI assistant. This solution provided HCPs with personalized content recommendations through natural language queries, significantly improving the user experience. The results were substantial, including a 22% increase in returning users, 30% longer session durations, and a 40% reduction in manual editorial effort. The implementation by Viseven also saved the client approximately 120 hours per quarter on internal operations.