Case Study: Pharma Giant achieves 99% of registration target with Viseven omnichannel customer journeys

Pharma Giant Nails 99% Registration Target Using Omnichannel Approach

The customer, a pharmaceutical juggernaut from France, was struggling to drive registrations from healthcare professionals (HCPs) to its cardiology web portal. Despite high-quality content, they secured only 232 registrations over six months. They engaged vendor Viseven to understand the low engagement and develop a strategy to increase sign-ups, moving beyond just relying on their field force for promotion.

Viseven implemented an omnichannel strategy using Salesforce Marketing Cloud for automation and personalization. They analyzed audience data, created tailored email and SMS journeys, and developed compelling content. This approach resulted in the campaign achieving 99% of its registration goal, securing 296 new sign-ups in just two weeks, which was more than twelve times the previous results.